With over a decade working for the world’s largest internet company, Google, Matt Cutts brings unbeatable expertise and insight into the world of search engine optimization (SEO). Matt currently heads Google’s webspam team, controlling unwanted search results from appearing for users of Google’s immensely popular search engine. In addition to holding down this high profile …

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Developing an SEO Strategy In our previous guides we have taken a look at what SEO actually is, and why it is so important. We have also taken a deeper look at both on the page and off the page SEO. This short guide will attempt to bring all of this together, and put a …

Off the Page SEO In previous guides we have introduced the overall idea behind SEO and highlighted just why it is so important for every commercial website to have a clearly defined SEO strategy. We have also taken a closer look at the basic principles of off the page SEO. In this guide we will …